Swarm Collective’s Twitter Tracker Creates Record Digital Performance for NBC
More than ever before, people are experiencing events in new ways that are personalized, engaging and interactive. People want to experience events when they want and how they want, making real-time interactive information critical for the most dynamic user experience. This is the reason NBC hired Swarm Collective to manage and curate all content for their highly progressive Twitter Tracker.
For NBC and the Olympics, the Twitter Tracker means that users, viewers, fans, and athletes can experience the events by participating in them through online dialogue and, in that, knowing their participation is reflected in the event, thus building engagement.
The NBC Olympics Twitter Tracker captures and showcases the passion behind the reactions of these fans, athletes and viewers to reflect an authentic user experience in the event. The more authentic the experience, the more engaged they become. The more engaged they become, the more we can understand where they are spending their time, how they are communicating and sharing with other people, and what topics they care about.
The NBC Olympic Twitter Tracker on NBCOlympics.com has attracted numerous positive reviews and press mentions on influential online publications such as The New York Times, San Francisco Chronicle, Huffington Post and Mashable – resulting in large-scale exposure for NBC.
For users who want an aggregated, visual understanding of ALL dialogue occurring about the Olympics, the Tracker on www.nbcolympics.com has becomes the only destination for staying up-to-date in real-time, (ie: “This is definitely one of the best ways to follow the games if you can’t get to a television.”: http://crenk.com/nbc-help-us-track-the-winter-olympics/ ).
Moving forward, we at Swarm are thrilled at the prospects for this application across numerous large-scale international events. So, we’ll keep you posted on what’s next!