CNNGo

Swarm Collective was hired by CNN prior to the launch of their latest endeavor, CNNGo – a website that focuses on providing travel, lifestyle, and entertainment content for the Asian cities of Bangkok, Hong Kong, Mumbai, Shanghai, Singapore, and Tokyo. Swarm’s role was to ensure editorial, tone and factual accuracy for each of the hundreds of stories on the site across multiple city editions, as well as making the content “sticky” while at the same time adhering to the company’s high level of editorial experience. From the launch of the site in late September, 2009, the content Swarm provided to CNNGo helped reach over 75,000 UMV’s in January 2010.