NBC Olympics

NBC hired Swarm Collective to curate all of the Twitter content showcased on the NBC Olympic Pulse Page and particularly, the Olympic Twitter Tracker. Our team of trained Analysts acted as human moderators, manually analyzing, “approving,” and publishing relevant content as it pertained to Olympic athletes, sports, and the Games in general from a stream of millions of tweets coming from international fans all around the world, as well as from Olympic athletes. In addition, our professional bloggers interviewed various Olympic athletes and wrote 500 original blog posts to be showcased on the Olympic Pulse Page daily, with the content focused on the health and nutrition surrounding Olympic training.

“Swarm Collective produced our social feeds so that viewers got the most immediate and immersive NBC Olympic experience.” — Perkins Miller, Senior Vice President, Digital Media, NBC Sports & Olympics